i-Flow Autotec is a provider of a unique management solution, Optimum Works^®, to the auto industry in Europe to facilitate component design and production, and establish new processes to help meet the new market demands and challenges. With offices in France, Germany and the United Kingdom, i-Flow Autotec has an established network of Asian and European suppliers and access to academic research resources which enables it to deliver the inventive solutions for which it is renowned.

For the first stage of the project, Essel was asked to look at the corporate identity, with a view to better reflecting both the company's heritage and its future vision through its innovative business model.

The logo successfully encompasses the heritage and innovation for which the company is know. In addition, Essel introduced the "energy" visual theme to communicate the highly motivated creative force that is part if i-Flow Autotec's management style. This will now be a consistent visual message through all communication media. 

The logo has been very well received within the auto industry, meeting approval from both clients and suppliers across Europe, America and the Far East.

The second stage entailed providing a corporate identity manual and fully revising the company's basic communications material, both printed and electronic.

The third phase of the project was to provide a website thatembraced all the new elements and messages. The requirement was to produce a website that had a clean corporate feel and clearly communicated the company's values.

Essel delivered a website that not only delivered these key requirements but laid the foundations for future development. The website integrates a full content management system together with web-based collaborative applications and communication tools.

The fourth stage is now underway and comprises the multi-language facets of the website and the production of new marketing media for Europe and Asia.

Samples